This position has strategic and tactical responsibility for the vision, execution and management of communications for the Boys & Girls Clubs of Hartford, with a core emphasis on sharing Club impact and increasing donor engagement. The Marketing & Communications Manager provides leadership for the creation, deployment and evaluation of a comprehensive strategic communications and marketing plan to enhance and grow the organizations brand and reputation across multiple audiences through public relations, media relations, board/donor communications, social media, events and organizational collateral. This role identifies and reacts to opportunities (i.e. current events/news) to build brand awareness and effectively promote the organization to maximize its return on marketing and communications efforts.
Reports to : Vice President of Development
Status : Part-time
Duties and responsibilities
Strategy & Planning
Develop comprehensive annual communications plan and timeline aligned with Development and Program priorities, including media and social media tactics
Collaborate with program and administration leadership to ensure consistent brand and messaging to current and potential stakeholders
Play lead staff role in recruiting and managing (in partnership with committee chair) the organizations Communications Committee
Develop, design and deploy monthly e-newsletter for donors, board and corporate/foundation partners
Support BGCH Program and Human Resource communications needs, as assigned
Play lead role (in coordination with special event consultant and VP of Development) in developing special event communications, including scripting, promotional materials, signage, program books, etc.
Create and maintain current media database for print, radio and broadcast channels
Write and distribute all press releases to promote special events, club news, grant awards, etc., as appropriate
Cultivate strong working relationships with regional media (Hartford Courant, Hartford Magazine, Hartford Business Journal, etc.)
Pitch news stories/photo ops that highlight positive impact of Clubs
Coordinate opportunities to position Club & Board leadership as thought leader on youth development issues through Op-eds, participation in area radio/tv programming. Etc.
Create and promote Club content/special events/news that increases digital engagement and drives social media activity (Facebook, Instagram, Twitter, Linked In) to build brand equity
Support employee recruitment efforts through web and social postings for Club job postings
Play lead role in creation of organizations annual report, impact report, program brochures and other collateral, as assigned
Maintains and catalogues BGCH photo library (for use on web, collateral, social, etc.)
Represent BGCH at local networking events, as assigned or requested
Self-starter with ability to work independently or collaboratively
Bachelors degree in Communications, Sales/Marketing. Journalism or related field
3-5 years of experience in a communications role (Experience in a nonprofit or advocacy organization preferred)
Ability to prioritize and manage multiple projects
Strong storytelling abilities & extensive social media experience
Cultural competency; proven ability to communicate with diverse audiences
Excellent writing, editing and verbal communication skills; attention to detail
Strong interpersonal and relationship-building skills
Proven track record of achieving communications goals (e.g. national media coverage, successful ROI)
Strong Microsoft Office skills required
Design skills a plus
Boys & Girls Clubs of Hartford is an equal opportunity employer (EOE).
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.