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Were looking for a data-driven, highly passionate, self-starter to join a growing performance marketing team. This individual will focus on the strategy and execution of various paid media channels including social, display remarketing, affiliate, video, native advertising and more. As a key member of the marketing team, youll be responsible for generating high-quality traffic to our e-commerce website to remarket and convert.
Responsibilities will include (but not limited to):
Develop and optimize comprehensive campaigns for paid social (Facebook and Instagram), display remarketing, affiliate, video, native advertising and more.
Expand and test new paid marketing channels (DSPs/Ad Exchanges).
Work closely with our CRO and design team to A/B test landing pages for performance marketing initiatives.
Track and understand key digital marketing metrics, analyze campaign performance and optimize based on insights to increase conversions.
Analyze the impact of top, mid, and lower funnel campaigns and report findings to the larger marketing team.
3-5 years of digital marketing experience
Hands-on experience in Facebook Ads Manager
Firm understanding of Google Analytics and other analytics systems
Familiarity with display remarketing platforms like Criteo and affiliate marketing networks like CJ is a plus
A good attitude and strong work ethic
A self-starter who has a constant curiosity and drive to learn more
StudentUniverse empowers young adults to experience the world with discount travel. For students and those under 26, our cheap flights, hotels, and tours make it affordable to travel anywhere you want to go. Although we specialize in student and youth discounts, most of our promo codes apply for all ages.
StudentUniverse launched in 2000 and is headquartered in Boston with offices in London and the Philippines. StudentUniverse believes that travel is essential to a modern education. Millions of students use our service every year.
What WE can offer YOU!
Strengths based culture
Onsite fitness area
Relaxed dress attire
In-house travel planner to book discounted hotel & air
National/International Award Nights
Benefits including vision, medical, and dental after one full month of employment
401K with up to 3% company match after 3 months
Generous paid-time off policy
Free and confidential access to our in-house financial advisor (401K, Stock Plan)
Life Insurance, Short/Long-Term Disability, Employee Assistance Program, Health Advocate and MD Live
Giving back through the Flight Centre Foundation (Habitat for Humanity, Feeding America, Earth Share)
Location: Waltham, MA
FCTG is an affirmative action-equal opportunity employer searching for talented people who have a desire to build a rewarding, fun, and exciting career with a company that loves to celebrate your success!