At the YMCA of Metro North, we strengthen community. Come join the leadership for one of the most progressive non-profits in Massachusetts!

YMCA of Metro North, Inc.
Peabody, MA 01960
Job Description

The YMCA of Metro North has a long history of providing many communities throughout the Northern suburbs of Boston with outstanding programs and services for youth, adults and families. Located in vibrant northern suburbs of Boston Massachusetts, the YMCA of Metro North is poised for additional growth, with a new $30M capital project in Lynn, Massachusetts.

Our association currently serves the communities of Lynn, Peabody, Saugus, Melrose, Nahant, Revere, Lynnfield and Stoneham. As one of Massachusetts leading nonprofits, we are committed to strengthening communities by improving health, empowering youth, and activating people for good. Every day, the YMCA of Metro North welcomes and connects thousands of men, women and children to ensure that everyone, regardless of age, income or background, has access to its programs and services.For more than 165 years, the YMCA has been creating communities of caring individuals who are committed to assuring that everyone is reaching his or her fullest potential. The YMCA of Metro North has an annual budget of $25,000,000.

Reporting to the CEO, the Senior Director of Marketing & Membership is responsible for developing an annual marketing and membership strategy and calendar for the YMCA of Metro North branches, and this includes the new Lynn YMCA, scheduled to open in the fall of 2020. This executive will be charged with executing the clearly defined marketing strategy in a manner that supports consistent business growth and enhances the Y brand equity and awareness. This position is responsible for planning, organizing, and managing the marketing functions to achieve the YMCA of Metro North's objectives of membership growth, program sales growth, inclusion, and cause-driven brand visibility while ensuring a creative and consistent marketing message and position consistent with the association's direction.


? Bachelor's degree in related field preferred or equivalent combination of education and experience.

o Academic background in Marketing, Communication, Graphic Design, Non-profit management or other related academic focus.

? Previous professional experience in membership, marketing and/or sales preferred.

? Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.

? YMCA experience a plus, knowledge of YUSA branding standards preferred.

? Technology: Excellent personal computer skills and experience with standard business software.

o Proficient in Microsoft Office: Word, Publisher, Excel & PowerPoint.

o Proficiency with Adobe Creative Suite: Photoshop, Illustrator and In Design and other web-based editing software/content management system.

o Knowledge and experience with Content Management Systems (CMS - websites, forms, printing agencies) and HTML or word press web coding.

? Familiarity with social networking sites; experience in story-telling via short blogs and video.

? Demonstrated self-starter, sense of urgency, maturity, punctuality and follow-through, organized, with an ability to prioritize time-sensitive material, yet creative and flexible.

? Previous experience preferred as a graphic designer, marketing assistant, media or in related field and experience preferred in a customer service, business office or related setting.

Essential Functions

? Create and articulate a clear vision for the mission and goals of the YMCA of Metro North which inspire our community to join the YMCA as members, advocates, donors and supporters.

o Bring the Y brand vision to life through creative, innovative campaigns that drive revenue and build YMCA brand awareness.

? Develop content strategy for outbound marketing and communications, including websites, newsletters, online advertising, print advertising, and all digital media including website and social media.

? Develops annual operating goals, objectives and plans for the marketing and communications area. Monitors the achievement of this plan, taking appropriate action to ensure that the goals and objectives are met.

? Educates staff, volunteers, and members about the charitable nature of the Y; leads assigned aspects of the fundraising campaign.

? Works with new Lynn YMCA volunteers to develop and execute progressive marketing plan for the year leading up to the grand opening.

DIGITAL- WEB & Social Media
  • Develop strategies to grow and engage audiences via online platforms (social media).

? Create, plan and manage the YMCA social media plans and oversees the project management and implementation of social media for the YMCA of Metro North.

? Social Media: Create creative and compelling content including videos, graphics and short stories that can be shared across multiple social media platform.

? Website: Assist, update and refresh Website, online presence and local community calendar.

? Create weekly emails promoting YMCA programs, classes and special events.

Media Relations and external communications
  • Research, write and submit press releases, pitch story ideas and assist in raising the visibility of the YMCA

? External Communications- Media Relations: Establishes contacts with media representatives and writes and submits press releases when appropriate. Maintains updated files of YMCA's media relations (both press and electronic).

? Engages in collaborative relationships with community organizations in order to strengthen support and build community. Make public presentations about the YMCA.

Other Duties and expectations

? Act as a liaison between the branch program directors and the Marketing Department.

? Participate, attend and promote YMCA special events, community fairs, and health and wellness related events.

? Takes part in and solicits others to participate in the YMCA's Annual Campaign and associated fundraising activities. Is responsible for participating and assisting in planning of community outreach and family events.

? Assist in the graphic design of print and digital marketing collateral for the whole association, including booklets, brochures, posters, flyers,

? Assume a lead role in publishing annual reports, previews, newsletters, website and other key marketing pieces.

? Direct Mail: Help manage direct mail campaigns including developing themes, organizing mailings, tracking results and coordinating with inside personnel

? Weekends/night may be required and flexibility in the work schedule is optimal.

? Note: This is not an exhaustive list of job duties. Other duties, responsibilities and activities may be assigned in projects which relate to our areas of Focus which include, Youth Development, Healthy Living & Social Responsibility (fund development projects, healthy living projects, special events, food drives, summer camps, community fairs, photoshoots, etc.)

Key Measuring Dimensions

? Research and analyze economic trends, member behaviors and habits and the demographic characteristics of all potential members, their preferences for association services and products and those of competitors.

o From the above data and analysis, identify, interpret, and capitalize on marketing trends. Develop and initiate new and creative marketing strategies.

? Measure the effectiveness of the marketing department and implement improvements as required.

? Develop and prepare key messaging and presentation material for senior management.

? Coach, mentor and raise the team's ability to deliver and exceed expectations.

Cause-Driven Leadership? Competencies

? Mission Advancement: Accepts and demonstrates the Y's values. Demonstrates a desire to serve
others and fulfill community needs. Recruits volunteers and builds effective, supportive working relationships with them. Supports fund-raising.

? Collaboration: Works effectively with people of different backgrounds, abilities, opinions, and perceptions. Builds rapport and relates well to others. Seeks first to understand the other person's point of view, and remains calm in challenging situations. Listens for understanding and meaning;
speaks and writes effectively. Takes initiative to assist in developing others.

? Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience.Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.

? Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change, and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they impact relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

$75,000.00 - $85,000.00
How to Apply Apply by Email
Apply by Mail to:
Paul Mantell
2 Centennial Drive
Peabody 01960
Resumes Accepted Until
Oct. 5, 2019

Associated topics: analyst, chief marketing officer, festival, lead generation, marketplace, newspaper, principle gift, public, regulatory, university relationship

* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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